Hi - We get just about everything you can think of - how many users log in, how long they stay, which country they came from, which search engine they used, how many times they come back, how many pages they look at, etc. etc. The president and the marketing director look at the stats, and if, for instance, we see an increase in the number of people from Chile who are visiting, we might adjust our content to be of more interest to them - maybe some Spanish language content, etc. Or if a lot of visitors are coming from Google, we might put some advertising on the Google home page. That kind of thing. It's pretty useful!