Cecilia, The mission statement sums up your college's direction and outlines goals for what you and your management team hope to accomplish, both in academics and the industry you serve. This statement may span a short paragraph or several of them and give a clear objective for why you do what you do. Just as you want to establish your direction as educational institution, it is equally important to establish it for the public. Employers, industry partners, media professionals, students and more should all be able to read your mission statement and understand your direction as a college and why you've chosen that focus. The mission statement should communicate why your goals were established and why they are important to your college's overall direction. Cindy Bryant