I started using our facebook as an alumni/professional development/job board tool. Most of our students are on facebook so I will post information about jobs as they are available but never the company name or application specifics making them email or call so that way we can track who is applying where and not giving leads away to grads from other schools. I also utilize this site to post helpful articles and tips on resumes/cover letters, dos and don'ts of interviewing, networking etc. It has been a great resource to keep in contact with our graduates and get the word out for those who are looking for work!