Jodi, Measuring your return on investment with your alumni is difficult in many areas. For example, you can measure how many graduates show up to an alumni event, but it's difficult to track the positive feelings they have for their institution and how that plays out in the conversations they have with friends or family. But, there are specifics, as you mentioned, that can be measured and it's important to set up procedures to gather the information we're looking for. June Gudeman