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Lauren,
In a sense your graduates are living breathing commercials. We use our alumni website both to gather and share their success stories. There is incredible power in a 'story'. We gather those stories and then use them on Alumni Success Story Posters, in our marketing materials, in an Alumni Success Story Book that is displayed in our school lobbies, to share with potential employers, etc. There are many avenues for getting these stories out into your community. The website is a great avenue for this.
June Gudeman

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