Amber, Thanks so much for sharing your excellent examples of how you use social media. "Build relationships, or to find common interest with the graduates to illicit conversations that often get past the 'wall'"...This is strategic use of social tools! The unique insight that can be gained from your audience with these tools and how you can transform that insight into actionable strategy is clearly demonstrated through your examples. Might you be able to share some practical real-world examples of how you have done this for others to learn what you mean by "finding common interests to illicit conversations" or how you have built & strengthen relationships using social media? Robert Starks Jr.