Hi Kristin, I'd have to agree with you that most institutions have simply started using social media tools but without intent. It is mainly used as another megaphone to make announcements when it has potential to be part of an integrated marketing strategy to achieve multiple career center objectives. It can help increase student awareness and participation, recruit program advisory board members, leverage word-of-mouth to discover career opportunities in the unadvertised market, and enhance career preparation and learning by strategically designing personal learning networks. These are just a few of the ways it can be used with purpose. Robert Starks Jr.