Hello Jason, Make sure to check out some of the people search engines listed in the resources section of the course and I encourage you to try some of them. As an executive of Facebook said, social media is the largest user-generated public database of people. As such, it offers more opportunity for us to use that data to not only find people (not in all cases) but also allows us to discover more about them and gain signals that help us modify our strategies to engage them. I would ask, how are you currently using social media as part of an overall strategy to grow student community and build relationships prior to students graduating to try to minimize losing contact? Thanks. Robert Starks Jr.