Hi Christina, I have found that students don't truly comprehend the concept of being a brand and that a resume is merely one way we have all been trained to promote our brand to an audience of employers who may potentially hire us. Have you tried an assignment where students do their own social media audit either on themselves or a classmate to see what they find? The process teaches them the basic research skills an employer might do but also has them audit their own online presence. They are some times surprised at what they find. What other ways have you tried (or will try) to help your students see themselves as brands vs. mere job seekers? Robert Starks Jr.