Helen, I couldn't help but notice that there is no mention of the use of any social platforms for the long-term strategies of student/alumni engagement, employer outreach and engagement, or building one's network in niche fields. When you say you are using LinkedIn for "job orders," in what way? How is your social media use differentiated from other tools used in the career center? The course emphasizes relationship-building and building affinity with constituents, transforming students to advocates of the department and using social tools to improve student participation. Can you speak to specific ways in which any of this is being done? Robert Starks Jr.