Hello Amy, Using social media to post events (and other information) can certainly amplify your reach in your marketing efforts. Because you have identified that you are using social media in this fashion, I'm wondering if you can explain the following... 1. Are you using a Facebook page, profile or Group? What factors were considered in making the decision? 2. How are you marketing your Facebook presence to students so that they participate? 3. Have you established how to measure the success of your social media strategy? If it is information dissemination, what metrics could you review? What other goals do you want social media to help you achieve and what metrics could you use to measure success attributable to your social media campaign(s)? Thanks. Robert Starks Jr.