Hi Shawn, I'm so glad to hear you will actually be researching before choosing platforms. So many don't do this critical step and find that they either chose tools that are not widely used by their students and/or alumni, or use so many that their strategies become unsustainable because of the work involved. You may also decide that you use different tools for different purposes - for instance, I know many institutions use LinkedIn more for their alumni engagement strategy whereas Facebook may be used more with students to market career services and build affinity. The course talks about a number of ways to do this research - how do you think you'll go about your research and analysis? Robert Starks Jr.