Tara, If you haven't already, I suggest you download this resource: http://www.careercollegelounge.com/pg/blog/rstarks/read/35342/a-beginners-guide-to-social-media-for-the-job-seeker. It is a student handout that can help you begin your journey of educating students. Whereas students may understand the functionality of platforms, it has been my experience that many lack an understanding of how to use social platforms in an intentional manner that progresses their career goals. I think this resource will help you teach them some basics. Robert Starks Jr.