Susan, Your approach of using memes as a playful reminder of a very important issue to manage one's digital footprint is a great example of catering to your audience to engage them while educating them. Regarding your question if it is too passive, I would imagine that you use a variety of approaches. For instance, do you conduct workshops on the topic or webinars? Do you share blog articles about the topic or write your own blog articles for your audience to read? The best way is usually a mix of ways - not just one tactic. You can also follow up your playful memes with a helpful article relating to the topic or tools - for instance, let your students know about this tool to help them out: Simple Wash - http://lwire.us/?l=QXE0. Record a Skype interview with an employer to interview them on the importance of a professional online image - share it on YouTube and post on your social accounts. There are a number of tactics you can use and should use that are direct and more "passive" and it's good to use many strategies. Great question! Robert Starks Jr.