Measurement

Public

Discussion:

Hi Shawn,

These are good signals to determine the type of content your audience wants and informs your institution's strategies and future content selections. While likes, shares, and comments reflect engagement, I'm wondering how that insight is further used to drive action. Because your institution is using its page likely for different reasons than you may wish to do for your department, you may not be involved in how your institution is driving action but something to think about - once you get a good idea of what is keeping your audience engaged, how are you driving action? What is the desired action? Is it clicks to your website? Is it scheduled appointments? Is it registrations, whitepaper downloads? There are so many actions that are possible to take but each for different reasons. All of these are examples of different strategies but should be cohesive with an ultimate goal.

Robert Starks Jr.

Hi Shawn, These are good signals to determine the type of content your audience wants and informs your institution's strategies and future content selections. While likes, shares, and comments reflect engagement, I'm wondering how that insight is further used to drive action. Because your institution is using its page likely for different reasons than you may wish to do for your department, you may not be involved in how your institution is driving action but something to think about - once you get a good idea of what is keeping your audience engaged, how are you driving action? What is the desired action? Is it clicks to your website? Is it scheduled appointments? Is it registrations, whitepaper downloads? There are so many actions that are possible to take but each for different reasons. All of these are examples of different strategies but should be cohesive with an ultimate goal. Robert Starks Jr.