Amber, Well stated! Given that platforms have shown to fluctuate in popularity overtime, platforms are likely to come and go and there is no telling what will be here in the future and what will be replaced. I believe that it can be easy for people to think "social media" is a fad not realizing the difference between the broad nature of "social media" vs. a particular platform. That being said, how do you and your staff manage, not only learning to be skilled at using existing platforms such as Facebook or Twitter, but learning and constantly researching new tools to remain at the "cutting edge?" Robert Starks Jr.