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Hi Vanessa,

Do your students include URLs to a unified web presence such as LinkedIn or About.me on their resumes? If they include any URLs on their resume, perhaps you could start asking employers if they look at these profiles when considering a candidate. If you haven't asked employers specifically how they use social media (the answer may be that they don't), this might be good to get their feedback. Although your employers may not be directly advertising on social media for jobs, I am wondering what part of their recruiting process it may influence. They may not even be thinking of it in terms of their recruiting process but if they use it to do soft background checks or only for finalist candidates, this is still part of the recruiting funnel. I am wondering if they use it in these ways or if it truly is not at all.

Robert Starks Jr.

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