Relationship-building Strategies

Public

Discussion:

Carolyn,

What strategic goals did you have in mind when deciding to engage alumni and in the manner in which you did in this example you provide? Can you discuss the "why" behind the types of events in which your institution has strategically decided to participate. How do these specific examples align with institutional objectives? When you say you work with the Chamber of Commerce, I'm curious if you could also elaborate here for the benefit of other participants. How was this relationship established and how do you specifically work with the Chamber? Can you share any evidence of effectiveness for your partner programs (such as the relationship with the Chamber) and your means of measurement - is the evidence anecdotal or do you have a measurement system in place from which others can learn?

Thanks in advance for sharing!

Robert Starks Jr.

Carolyn, What strategic goals did you have in mind when deciding to engage alumni and in the manner in which you did in this example you provide? Can you discuss the "why" behind the types of events in which your institution has strategically decided to participate. How do these specific examples align with institutional objectives? When you say you work with the Chamber of Commerce, I'm curious if you could also elaborate here for the benefit of other participants. How was this relationship established and how do you specifically work with the Chamber? Can you share any evidence of effectiveness for your partner programs (such as the relationship with the Chamber) and your means of measurement - is the evidence anecdotal or do you have a measurement system in place from which others can learn? Thanks in advance for sharing! Robert Starks Jr.