Carolyn, I agree maintaining relationships with alumni is critical and it is very strategic to identify and engage your advocates particularly. You are so right - often, there is a perfect blend of strategic outcomes that can be achieved through a single event. The ones you mention all can converge and all are important. Thank you for sharing how you developed your relationship with the Chamber - it's wonderful! The only reason I asked about any form of measurement is because I wasn't exactly sure of the nature of the relationship - such as a formal program that was developed or something of this nature. Your observations of the impact the relationship has on your institution is evidence and measurement enough to know the value. That's great targeted advertising to the business community and I'm sure there are or will be residual benefits such as new program advisory committee members gained, guest speakers, or even perhaps new adjunct instructors who have heard of your institution through the Chamber or Word-of-Mouth advertising resulting from your relationships/partnerships. Keep up the excellent work! Robert Starks Jr.