Kathy,
I definitely knew what you meant and wanted to comment on it so that others don't misinterpret as I have had similar conversations in which the other party assumed "elitism" was being suggested when this is far from the truth. Perhaps you can start with suggesting that other leaders within the institution take this course and perhaps it will help get them on the same page to re-think "career services" :) It is challenging but continue being the champion of the cause and do the best you can do to advocate for perpetual improvement. This is part of serving the students/graduates.
You may enjoy this article and it might give you something to share with others as a "primer" to your future conversations to gain buy-in:
http://www.careercollegelounge.com/pg/blog/rstarks/read/49623/the-evolution-of-career-services-transforming-the-way-career-colleges-deliver-career-services.
Your observation is spot on. I agree it is very challenging to assess which prospective students truly want to pursue a career and which may be making a knee-jerk decision. In the end, however, this is why admissions processes should be about helping students make the most informed decision they can make and self-knowledge is part of that process. Therefor, I am a strong believe in self-assessments in the admissions process and believe they can help provide the prospective student with insight as well as the institution. This is mutually beneficial. It also leads to a sustainable approach to enrollment management while increasing the likelihood of improved graduate employment outcomes.
Robert Starks Jr.