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Video Résumé

Hi Margaret,

One of the things you talked about in another forum post was given the fact that employers are searching for and reviewing the online presence of candidates, content such as a professional LinkedIn profile or a list of accolades helps. I agree but I think many career advisors frame the issue of students not having an optimized, professional online presence as not having a "LinkedIn" profile or not having a professional "Facebook profile," etc. This brings me to this point - video resumes are simply another form of marketing collateral that can live online to optimize one's professional online presence. Thus, I would argue the usefulness of a video resume is not dependent upon one's industry but most accurately, it is a question of the extent to which one wants to go to optimize and maximize one's opportunity to create a professional online presence through online content. Whereas a video resume may not be required, it can aid in managing one's online presence. I personally feel it is important for students to understand this difference as it is part of the very concept of "reverse job searching" or inbound marketing.

Robert Starks Jr.

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