I have had the opportunity of being on both sides...I have been a teacher as well as a School Director and Director of Education and I have learned through my experience that everyone in the school should share the responsibility of retaining students. Admissions has the unique opportunity of being the first person that potential students develop a relationship with and therefore should be an active participant in the student's time at the school because I have found that students tend to trust the admissions reps. Instructors are critical in the role of retention because they are with the students for a significant length of time and can develop rapport and can also observe changes in the student over time. While administration is expected to meet "retention" goals on paper, they should also maintain an active role in helping the students to succeed because it does matter to students that campus leadership cares enough about them to stay involved in their education. The more students believe that people care about them, the more likely they will be to think twice when the possibility of dropping arises.