I think Admissions Representatives hold the key to all aspects of their student's education and career. If a prospective student feels welcome the first time they come in to a school, they'll enroll and complete the program. If they come in and feel as though they are a number, and are pressured to enroll, they'll not start or if they do enroll they'll never finish. First impressions are so important. With all that said...the rest of the faculty and staff are not exempt. If a student has a wonderful experience with admissions and then has an aweful experience in financial aid, then the student's not going to be successful. All staff and faculty have to realize that the only reason they have jobs are because they're student's looking for an education.