Social media isn't simply technology that facilitates human interaction. The technology has changed human interaction and relationship-building. Consider social networks for dating and group activities and that people are now getting married after having met online.
If social networks influence how we build rapport, trust, and form strong relationships, social media has a great impact on career advising. It doesn't stop at relationship-building however. Career Advisors have much more data at their disposal to identify behavior patterns, circles of influence, and common interests from the information constituents disclose on social media platforms. This information offers insight that can be transformed to strategic engagement in one's approach to relationship-building and communication.
If we identify some of the ways social media has altered human behavior and practices in career development, we see social media background checks as a trend, social job search, social recruiting, enhanced personal online branding, social media used for interviewing candidates, and emerging forms of career marketing collateral from infographic resumes to video resumes and QR codes on resumes. Social media has altered the way recruiters source and review resumes from mobile applications to social media platforms.
These are but a few of the relevant ways social media has changed the profession. Just a few years ago, career advisors did not have to coach students on cleaning up their social profiles, how to respond if an employer asks them for their Facebook password, how to draft a keyword-rich LinkedIn profile for search optimization, or how to look for jobs and research companies on Twitter. These are but a few more ways social media has influenced the career advising profession and has more relevance than many realize.
Given this background, in what ways is social media most relevant to you personally in your role?