Nearly 3.2 million students graduate high school annually and 80% of them use social networking sites. What does this mean for colleges' and universities' enrollment strategies?
Recommendation as the New Advertising
Today's student represents the connected consumer. The connected consumer is savvy and uses their social networks for research, using both public information available on the internet as well as word-of-mouth information gathered from others in their networks and even from strangers. For example, if a student wants an opinion on a school, they won't necessarily call the school; they may post a question in a social network… >>>
