Robert Pearl Starks

Angela, Facebook and LinkedIn are the platforms used most often by career services followed by Twitter. Managing multiple accounts can be a challenge. I am wondering if you have plans to use any other platforms even if just for curating information to share with your students. For instance, do you use Youtube to find interesting videos to post on your Facebook channel? Do you look for any great presentations on Slideshare to share with your students on Facebook? Do you have a LinkedIn group or career services page or are you just using individual accounts? What programs does your school… >>>

Paul, You're welcome. You'll find a ton of resources in the resources section of the course near the end that will provide even more information to help you become a social media master! This will likely give you more ideas on how to specifically leverage social media (and specific platforms) to help you achieve your career center goals. One thing many people ignore on LinkedIn are the apps. When you log into LinkedIn, if you look at the top navigation bar, you'll see an option that says "more." When you hover your mouse over it, you get a drop down… >>>

Paul, I think you are correct in your observation that the medical field for some reason tends to have a slower adoption rate for digital media, namely, social media. Referencing Everett Rogers' Innovation Adoption Diffusion curve, you have your Innovators, Early Adopters, Early Majority, Late Majority, and your Laggards. One could argue that by now, those who are not using social media are in the Late majority or even Laggard portion of the adoption curve. For some reason, certain social groups will be late adopters of innovation such as social media and I believe your observation of the medical field… >>>

Marcus, At my college, I began using social media before our marketing department did. Once our marketing department started using it, they implemented many rules and I had to present my case for why I shouldn't have to shut down my page. I bring this up because it is common for marketing, admissions, and student retention to see the benefits of leveraging social media but not everyone will understand how Career Services or even Education can leverage social media. The entire organization can leverage it to their benefit but you may have to present your case. I'm glad to hear… >>>