What is the best marketing tactic to inspire prospective students?
The best Marketing tactic to inspire prospective students should be multi media and good role models combined.
Sara,
Very true! Those few seconds of capturing your target market are invaluable. So much research goes into those key points that the consumer will remember later.
Patty Aronoff
I think one of the reasons marketing needs to change so frequently is because anyone can be inspired by something at any given time and it varies from person to person. Seeing successful graduates and positive role models at an institution may inspire some. However, many times the exciting new program with applicable job opportunities may inspire someone else. Whether an institution even has graduates from that new program yet or not. I'm not sure anyone can say what is best.
Omar,
Alumni provide a great source of advertising. We often have graduates come back and speak to current students to share their experience.
Patty Aronoff
Role models should be past grads That have achieved success in the field.
Magdalena,
And....as a consumer, we catch on to those tenets! We want our clients to be excited and knowledgeable on what they are about to embark upon.
Patty Aronoff
Knowledge, passion, and excitement is the best tactic, in my opinion. When you're knowledgeable of your product and can talk about it in an exciting way people are drawn to what you have to say.
Betty,
When we are happy, we tell the world. When we are unhappy we also tell the world. Word of mouth can take both paths.
Patty Aronoff
Making sure our present students are happy. Word of mouth is the best advertisement
I completley agree Orville. Being professional and prepared is just one small step to encouraging students to pursue their educational goals. I have been working in the higher education system since 2008 and I have seen things that have inspired me and things that have shaken me with disbelief. Another great tactic for inspiring students would be to maintain a positive and helpful attitude.
Orville,
It is setting expectations and what is to follow in their school experience.
Patty Aronoff
Exactly. If we expect them to be on time for their appointments and to bring all their required documents then we should be prepared to see them at the time we designated and be well-prepared with everything we need for the interview.
Shabetai,
It is catching! You can feel it and catch it when it is real. When it is fake, we have doubts.
Patty Aronoff
Passion for the school you work for. Enthusiasm is inspirational
Leslie,
Role models are such a great marketing tool. We should be what we want our students to be.
Patty Aronoff
