Publishing a Newsletter
I thought the concept of publishing a newsletter to send to clients and potential clients was interesting. Sometimes it is difficult to obtain approvals for timely newsletters, but I think this is a good way to keep your name fresh in your customers' minds while also giving them an update. A school could publish its own newsletter, have the newsletter even include information about events at partnering institutions, thereby encouraging continuing public relationships with that institution while promoting name awareness of both.
hi Vi, Great points about newsletters. They can be sent to lots of different groups of people - prospective students, new students, employers, prospective employers, grads, and more. The key to success is to be sure there is very interesting and valuable information so that people will look forward to your news and not click delete. Thanks, Susan
