Vi Wilkes

We recently had a Medical Center educator request to be an instructor for our nursing students so that the monies earned could be channeled back into the organization's fund for providing tuition support for BSNs getting their master's degree. This seems to be a win-win situation as the organization benefits by receiving money, and the school benefits by having an instructor for nursing students who is experienced and familiar with the hospital setting. It is helpful when schools can find common goals or complimentary goals that promote sponsorships such as this one.

I thought the concept of publishing a newsletter to send to clients and potential clients was interesting. Sometimes it is difficult to obtain approvals for timely newsletters, but I think this is a good way to keep your name fresh in your customers' minds while also giving them an update. A school could publish its own newsletter, have the newsletter even include information about events at partnering institutions, thereby encouraging continuing public relationships with that institution while promoting name awareness of both.