I was unaware of the Opt-out and the 90 day. I do include a postal address and my subject line does explain pretty well what the email is regarding. Good to know.
Emailing students is effective for items that do not require a fast response but as long as it is used and checked consitently, it is valuable.
I was surprised that there are so many laws about emailing. I was not aware of the opt-out portion that needs to be included.
Yes, I agree. I was unaware that postal addresses and opt out options are to be included in all cases. The 90 day requirement as well.
The most important thing I learned is that the subject line MUST reflect the content of the email. I will now think about what information is in the email and type the subject line more specifically vs. a general subject heading.
Information for this unit was unknown to me. So everything is important. I will share this information with admissions staff to know if the institution complies with the CAN-SPAM Act.
The opt out option is the single most important thing that I learned.
I have learned how to be very specific in an email, and how to be broad. No, matter what people may think there is a tone that is implemented in every email that can be taken a certain way. You have to be very careful with personal information and make sure that it adheres to the government guidelines.
I will have to keep in mind, that I am representing the college and anything I imply in my emails may be seen as advertisment. I have to be more aware of including a physical address in my emails as well as an opt-out option.
the most important thing is adding the opt out to my emails.
Opt-out clause must be in every email considered to be advertising.
Definitely an opt out option, and also to clearly state in the subject line what the email is about.
To ensure that I remain or ensure that I am compliant with regulations I will be much more careful to follow the rule of details in each email. I am sure if I were to look back at emails they were not complete or as complete as needing to be. So in short the attention to detail is huge for me to ensure compliance.
Always communicate appropriately via email and follow regulations
the most important thing is the opt out option. Customer service is very high on my list and if a student is not interested in receiving emails then it is not good to annoy them when they have opted out
I do not communicate via email or phone with prospective students in my position, so all of the email information was enlightening.
The most important thing I learned was that an opt out option must be included in all email correspondence.
The most important item I learned was the rule about having the opt-out statement at the end of all emails. I was aware and of and following the other guidelines but didn't have the actual statement contained in the email. As a practice we always remove anyone who replies and asks to be removed from mailings immediately.
I believe the single most important item I learned about emailing students is making sure to remain compliant by including all the necessary elements that include: non-misleading heading and not deceptive subject lines, identify ads clearly, define where I am located, how a recipient can clearly opt out, and honoring these opt outs. In addition, when handling inquiries or referrals make sure to always include my name and what institution I am representing, the purpose of my email, and a brief description of the program and service I am offering.
The 90 day opt out is an important piece of information
