Marketing and Social Media
I was not aware of the extra steps and responsibility being applied to our marketing tactics until now. I am glad that we do not post or advertise in unemployment offices or sections of the newspaper due to vulnerability. I think this again shows integrity and personal responsibilty. Using social media is a great way to stay conncted and involved with students and graduates as long as its done in a responsible and serious manner.
In the extremely competitive space that is for profit private education, given the demands of senior management to achieve metrics and budgets, finding ways to advertise, and attract prospects, as well as interview and enroll them can be stressful and challenging. As noted, being responsible, and ethical, must be balanced with communicating with integrity no matter the medium.
