This module taught me that while there are some similarities between institutions in terms of policies, procedures, and operating manuals, each institution has its own presentation format. To learn more about what the institution has to offer, we must first collect information about the programs, credit hours, and delivery method. We must understand what each program offers in order to assist students in need. As an admission representative, we must be aware of the services provided by Student Services, particularly those provided by our institution. Finally, let's talk about advertising and marketing. It is critical to understand our promotional literature.