5. YouTube video series: College recruitment videos typically promote what's best about a school, and often claim that any student can make that particular campus feel like home. But that is not the strategy the New School in New York City has implemented in its "Are You New School?" recruiting videos, says Cory Meyers, director of admission communications.
"We're not trying to be everything to everyone, and that's going to turn some students offââ¬âand we're kind of OK with that," Meyers notes.
The series of videos, which are hosted on YouTube, feature student voices discussing topics not commonly heard on… >>>