LUCMAR0322

Discussion Comment

In many of adult learning, we need to distinguish between two types of customers - the student and the person paying the bill. In some cases, these will be the same person. But in many cases, a parent, grandparent, spouse or some other person will be paying the bill and also should be treated as a customer. In fact, if a parent does not believe the student is getting his money's worth out of the educational experience (for whatever reason), he may pull the cash-flow. So the payor is definitely part of the retention equation.

LUCMAR0322

Discussion Comment

Watch out for Career Ed Ethics and IT Policies

According to corporate policies, instructors are not supposed to be using social networking sites with students as suggested in this class' materials. Further this class should have reminded instructors that when using videos etc, they may be opening themselves up to copyright violations that must be considered.

LUCMAR0322

Discussion Comment

CareerEd Emphasizes Books Too Much

Personally, given the demographic makeup of the classes that I am seeing today, I think CareerEd ignores generational theory completely by mandating that textbooks be used. In my class, the required text (required by CareerEd not chosen by me) is a waste of time and money and my students do not read the assignments. As discussed in this class, Millenials/Gen Yers, especially those in career-based institutions, want to see connections with real life experiences; they like to use technology; and have shorter attention spans requiring shorter pieces to read like articles or websites versus chapters in a textbook. Older students… >>>