One of the toughests concepts for admissions reps to understand and complete with a prospective student is Value. You can sell to them all you want. If you have lacked on getting to know them, their inner wantings, and gaining that trust. You may get them to talk to you. However, they came to buy the rep that has listened to them the best and helped them make their dream a reality. They never buy the school. Yes, they might love what you offer, however if you miss what they want. They will go somewhere else. Every rep has their… >>>
