Robert Pearl Starks

Robert Pearl Starks

Location: phoenix, arizona

About me

Robert Starks Jr. is a Performance Consultant for MaxKnowledge, Inc. Robert has 10 years of experience in higher education and has led teams responsible for career services and alumni relations programming, as well as community outreach and public relations initiatives. Robert was recognized for his leadership and exceptional results by Career Education Corporation (CEC) with the "Above and Beyond" award for developing his institution's first alumni relations program in its 32 year history. Under Robert's leadership, his former career services team was recognized with four consecutive Best Placement Practice Awards from the Arizona Private School Association (APSA) among its 56+ member schools in the state which contributed to his institution also being recognized as School of the Year by APSA in 2008 and 2012. Additionally, the Florida Association of Postsecondary Schools and Colleges (FAPSC) recognized Robert in 2013 with the Associate Member of the Year award. 

Robert holds a Master of Science in Management, a Bachelor of Science in Marketing, and a minor in Sociology. Robert currently serves on the board for the Arizona Private School Association. Robert is the former Director of Media & Technology and former Membership Chair for the Arizona Career Development Association (ACDA). Additionally, Robert is the founder and publisher of Careertipster.com and serves on the Arizona Program Committee of the national non-profit, Boys Hope Girls Hope.

Interests

social media, career development, training, higher education, web 2.0/3.0, career services, leadership, marketing

Skills

social media, marketing, training, consulting, management, strategic planning

Activity

Aliza, When you say your Facebook is targeting current students and alumni to help current students and alumni feel a part of the community, I am wondering if you can share your methodology for measuring the achievement of this goal. What are some key indicators for you that help you monitor your progress? Robert Starks Jr.

With all the conversations about the problems in higher education and the changes that must be made to adapt to the 21st century economy, it’s easy to lose sight of the large-scale challenges all colleges and universities face.  Here is a list of 5 that must be addressed by all institutions no matter if they are career colleges, private or public institutions:

 

1. Disruptive Technology

Disruptive technology continues to have a significant impact on institutions.  Examples include adaptive learning platforms that provide detailed, individualized information on student learning preferences and outcomes as well as social media platforms, academic… >>>

Discussion Comment
Aliza, Thanks for sharing this approach. I think proactively getting in front of students, explaining the benefits of social media usage and then providing step-by-step guidance is an excellent strategy to get students started. Do you do other workshops to continue educating students on how to build and manage an online personal brand, how to display proper "netiquette" or how to strategically network? What strategies do you have in place to address other "social media" topics? Robert Starks Jr.
Aliza, Does your career services department have a Facebook, LinkedIn, and Twitter account or are these accounts for your school in general? How do you use each channel differently and can you identify what your primary goal(s) are for each channel? What it is you are wanting to accomplish and how have you been able to determine progress/achievement of goals? Robert Starks Jr.

During the 2013 Association of Private Sector Colleges and Universities Convention and Exposition, Career College Central Editor Kevin Kuzma visited with a number of sector leaders at the magazine's booth space. One interview subject was particularly easy to find -- a recent addition to the Career College Central team, Joe Leonhardt.

In May, Leonhardt joined the editorial staff of Career College Central as Director of New Business Development. A long-time, executive-level leader in higher education and sales management, Leonhardt has built a reputation as a team turn-around specialist, motivator and a developer of aspiring leaders across the country. With more… >>>

In Collaboration with the Organization for Economic Cooperation and Development, the OECD report provides an important outsider's perspective, on challenges to America's global standing in postsecondary education outcomes and what lawmakers could and should do to address them. 

The report recommends building on the unique strengths of the American postsecondary system and also makes clear that until decades-old problems of quality, coherence, and transparency are addressed, the United States will not continue to lead the world in postsecondary outcomes. 

Watch this video which provides an overview of the findings of the OECD report

@utch44 :Hi William, that's a great point.  Customers these days have so many more options than they did in the past for many products/services and have greater access to information that influences their decisions to purchase.  With these shifts in the customer/business relationships, quality is of the utmost importance.  I'm guessing organizations are realizing this new shift in the relationship which is also why focus on the customer is rated up there as well.  We live in a world where a single tweet can grab a ton of attention and even lead to boycotts or a surge in sales!  Interesting… >>>

Janet, The use of social media tools expand and enhance career services abilities to serve students such as the examples you provide on how you'd specifically like to use LinkedIn. However, this is not an example of a "community partnership" as explained in the course. The use of social media tools are similar to using any other tool at one's disposal to achieve goals (i.e. the internet, a phone, a fax machine, mobile apps, etc.). Beyond your desire to use social media tools, was your intention to express some sort of actual partnership between the company, LinkedIn, and your institution?… >>>

Carolyn, I think such agreements are a huge opportunity for all of higher education. The more options to transfer credits, the better for students and the institutions who develop such agreements. How do you think your institution can get started on partnering with surrounding institutions? Perhaps your institution can invite leaders at various institutions and host them to discuss...I wish you luck! Robert Starks Jr.

During the 2013 Association of Private Sector Colleges and Universities Convention and Exposition, Career College Central Editor Kevin Kuzma visited with a number of sector leaders at the magazine's booth space. Dennis Spisak, president of djSpisak Consulting and Vice Chairman of the Imagine America Foundation Board of Directors, was among them.

Spisak has spoken at numerous national and state meetings in such areas as teaching methodology, transitioning to the digital age in education, faculty development, retention, and student self-image. He was named one of the 25 Most Influential People in the Career College Sector by Career College Central in 2008 and… >>>

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