Dr. Susan Schulz

Dr. Susan Schulz

Location: southeast florida

About me

President Susan F. Schulz & Associates, Inc.

Owner, Schools for Sale International, Inc.

Activity

Thanks so much for sharing. Every massage and skin care school can do the same. Hopefully you are also getting great publicity from local newspapers. There are some great stories in what you do. Once published you can prepare copies for framing and also for mailing and emailing. Thanks, Susan
Hi Vicky Looks like you are doing a great job of community outreach. Seems like you have a unique school and use music as a way to network. It's fun to be creative and any school can gain an edge by looking at their programs and thinking about what groups in the community they can ally with. Very good suggestions. Thanks, Susan
Gret idea, Aram. Most churches have some sort of outreach program to assist their parishioners. It's important for these people to know that your school is a resource to them. You may be able to develop individual plans for each student so the student gets support from your school as well as the church. The church may have members who can provide jobs. Lots of opportunities. Thanks for sharing. Susan
Nikeline, Great that you have reports re results. It is important to know the quantity and quality of responses to marketing. Are applicants qualified and do they understand the programs they are applying for? Is the marketing helpful to the admissions process or hinder it by providing the wrong information and elicit the wrong expectations. Thanks, Susan Dr. Susan Schulz

Hi Dale Sounds like you are doing some great community outreach and doing good. Now need to transform that into positive results for your school. Each of the projects can probably be written up and submitted as a story to your local press. When the story is published print copies and scan the articles and send them out to students, alumni, employers, and more. It's a good way to get information about your programs out to the community. And many of the people you work with on the community projects may also be business leaders that you can meet with… >>>

HI Christopher Your community programs sound great. Your students are bonding together, representing your school, and doing good. There are lots of pubicity opportunities as well. When students work with their fellow students and your staff they feel more attached to the school. So they think twice about dropping out. They don't want to lose the social connection, which is very important. Thanks, Susan

Hi Brikell Sounds like you have a lot of community outreach and public relations events. That's great. Hope you get a lot of news articles out of these. The nutrition programs sound great. A value to the community and yes, a plug for the school. Yes, very smart. Hopefully students help with all these projects. When students participate and work with other students and staff they tend to bond with the school. This increases retention. Research shows this. Measuring results is always a challenge. It takes a while to figure out how to do this. Some things are easy to… >>>

Great Avery. How do the students get involved n the projects? The projects sound like they have strong merit. The goal is not only to give but to get students and staff bonding by working together. The more they bond the more likely the student will not drop out (and leave their friends.) You can also get good publicity benefits from this within the community, to put on your website, and to show prospective students how caring the school is. Also suggest you pick projects where students can practice skills and gain confidence working with the public. Thanks, Susan

Jim , Externships take a while to set up and get right, in our opinion. Once you have the "forumla" then they can be very productive. I once spoke with an externship coordinator who claims that 100% of grads get placed from their externship sites. That was amazing and made me think about what had to be done to make that happen. Students need to be prepared both in skills and knowledge. They also have to be well prepared in employment skills. They have to realize they are on a very long job interview! There must be on site and… >>>

Sounds like great opportunities for all kinds of PR and good will. You are showing what differentiates your school from others that are using the same hospitals. And you are leaving a legacy. Sounds like increased word of mouth and referral possibilities. Thanks, Susan

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