Dr. Susan Schulz

Dr. Susan Schulz

Location: southeast florida

About me

President Susan F. Schulz & Associates, Inc.

Owner, Schools for Sale International, Inc.

Activity

Josefina, Sounds like you are making a lot of changes as a result of a few ideas. We find it interesting that the staff of every organization really has a lot of great ideas. All you have to do is ask them. Usually employees don't want to volunteer their opinion or talk about new ways of doing things. But when you think about it, they really know what works and doesn't. So why not establish a culture of encouraging asking questions, speaking out, and sharing new opinions. Articulation agreements are a very good strategy and help your grads continue their… >>>

Marcie, Putting a Community Outreach program in place takes a bit of time but pays off in a big way. Assign one person to handle this job of developing and maintaining relationships with employers, companies that should be employing your grads, economic and philanthropic organizations, economic development boards, and more. It is amazing the increased number of people and businesses who will soon see that your school is THE place for training and staff. Thanks, Susan Dr. Susan Schulz
Connie, A great strategy that can be adapted in one way or another by many schools. Thanks for the details. Susan Dr. Susan Schulz
Nam, This is great. It sounds like you spent time on researching what programs are needed in your community. It is also important to determine if there are jobs open now and in the future for the trained graduate. We think this points to why community outreach is so important. The more people you talk with the more you will discover the new training trends and what employers want in a trained employee. Very good. Susan Dr. Susan Schulz
Joseph, We totally agree to have a community outreach program. This means staying in contact with employers and potential employers. Also joining all community groups and encouraging your staff to do the same. The events you have can be promoted before, during, and after and posted on your website There are many ways to gain publicity and a brand in your community. Thanks, Susan Dr. Susan Schulz
VINCENT, Wow. This is exciting. Wish I were there. You have opportunities for publicity before, during, and after. You'll have tons of photo opps for brochures, flyers, website, social media, and posters all over the place. What a great moment. Be sure to invite employers, grads, staff current and past, and more. You'll be able to sign up students, find job openings, and lots more. Susan Dr. Susan Schulz

Jonathan, Very good observations, Jonathan. When we evaluate results we can usually find solutions. We like to think that eventually every school will have a Community Outreach Director. The job of this person is to be out in the community every day. They must develop and maintain relationships with employers, organizations, development boards, and more. In fact, we joke that the person should not even have a desk at school. Their job is outside! They must learn about current jobs and future ones, externship sites, get the opinions of the community, locate ideal advisory board members, build brand, look for… >>>

Sergio, That's an interesting idea. We think that when things are given for free they are not valued. We also think that a day long course for free or reduced price is too long. It is a great idea to offer courses or services to bring people into your school. There are many short job enhancement courses to offer. That will bring interested students, provide some revenue, and show people who wouldn't know about your offering all the programs they can enroll in. Think about renting space to organizations for meetings and training. Thanks, Susan Dr. Susan Schulz
Antonio , The requirement sounds great. Do you formalize the "assignment" so that students complete certain tasks and complete competencies to add to their resumes? It will take some work creating the lists of tasks and skills for each community project. And it will take time to evaluate and issue a report to the student about how they did. On the plus side, the student has evidence of experience and maybe even testimonials to add to their resumes. Thanks, Susan Dr. Susan Schulz
Ginny, Sometimes programs and projects don't work but are still good ideas. It takes looking at each initiative and determining what went well and where improvement is needed. Lots of publicity opportunities. Often successful alumni can be a great resource for news. Many newspapers have what's happening and calendar sections. They are often happy to list your events, class start dates, and more. Thanks, Susan Dr. Susan Schulz

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