This is one area that seems to be getting scrutinized by school administration as a result of current economic conditions. It is becoming a tougher call either way. You can spend a lot of money carpet bombing an advertising campaign in pursuit of a dwindling student pool, or conduct technical studies to determine if a narrowly-focused marketing plan is better in these difficult times. Unless your institution is loaded with Title IV programs, I recommend pursuing the latter plan, if not for the sake of saving money in your marketing budget. The more difficult economic climate is going to force… >>>