Yes and yes. My school has a marketing plan that include the use of social networking sites. This is also an area that I plan to develop at the campuses I support.
I believe it is import to have a strong presents in social networking sites. With the popularity of social media sites it is import to use them to positively affect your school. This could be by using them to advertise or contact/stay in contact with prospective students. With students these days on the internet so much contacting them through facebook or other sites can be more affective and quicker than just calling.
Social networking sites like facebook and twitter can be a double edged sword. They can be a powerful tool in growing the relationship with prospective students, but if not used appropriately can do incredible amounts of damage. We do have a marketing plan that includes social media as well as training and a policy for how it is to be used.
Here at the institution that I work for, our social networking presence has greatly expanded in recent years. I have noticed that the content is generally positive, but when the online library is down or online access is limited due to system maintenance or some sort of glitch, then the negative posts and snarky comments from students fill up the entire newsfeed. Rather than getting caught up in the negativity however, it is important for students to remember that online access and libraries are usually up back and runnning in reasonable amounts of time and most professors are willing to look at the possibility of extending firm deadlines if there is some limited online access or issues. At its best social media can be helpful in broadcasting a quick response to many users when online issues are being worked on as well as when they are completely fixed. Such communication is here to stay and will play a vital part of any successful higher educational institution going forward.
I am alson unaware of the way my school uses the social media aspect, but today I am going to get informed. I know of at least two other employees that use it as a tool, maybe I could be the third.
Yes we are active on Facebook and Twitter.
I noticed when applying for my new position that I began receiving facebook ads once I visited the website. Almost a month later and I still see them popping up, so I can imagine it being a useful tool to help attract potential students to actually follow through with their interest on a day where they could be feeling perticularly motivated and see the ad when logging in to facebook or other social media sites.
Social networking will definitely be apart of our marketing staragey. Alot of people spend time on social media, so to have a page up will help drum up interest in the school.
We are very limited in our social networking for marketing. Our FB page is primarily utilized as an online community for current students and graduates.
Schools now have their own social networking websites they maintain. It's an added bonus to be able to tell a student they can follow us here or there. It gives them the impression that the school is "cool" and aware of what's going on in the world.
I feel as though one person in the organization or a close knit team should be the only ones allowed to update and communicate through social media. This allows for the communication sounds like it has come from one person, they are able to keep track of accurate information that is being posted, and able to provide valuable feedback to students. The more people involved in the social media account the more "sloppy" the communication may appear. Social media is a wonderful resource to use with contacting their students and provide them with helpful information when done right.
Our school posts daily on our facebook page. We post about job openings, any updates or news. I feel social media helps because it's a great marketing tool for any school. I am sure our school has a marketing plan that includes social media since we use facebook as a daily source. I think social media has helped when recruiting prospective students.
Our school does have a social networking site on Facebook. We are currently struggling with a disgruntled former student posting inappropriate things. This is a huge wake up call on how these sites need to be protected. I also think they can be a huge benefit to reach prospective students.
I know my has social networking sites that are helpful to present, past, and future students. However i'm not 100% sure who/how it's monitored.
The popularity of social networking sites such as facebook, twitter, etc., has not really affected the student population much at my institution. That being said, we still utilize those resources to reach those that do use them. The student base at my institution is considered non-traditional learners, which are typical 35+. We still get a huge investment of learners through social media and use those tools to update students, post news, etc...but we do not rely heavily on them for enrollment purposes.
That is so true, however if the school acknowledge the posting and offer a solution it can show how the school cares and takes their students success seriously.
Yes, we use social networking such as Twitter and Facebook. This is a very effective was to communicate with new students as well as continuing students. It seems that in today’s time, almost everyone has Facebook and or Twitter. The College that I work for found that the outcome of using social network is an easy way to get information out to the public.
Our college does use facebook, Instagram, twitter, and text messages on a daily basis. While we do use phone banks, we found few prospects actually answer their phone. We can leave a voice mail, we can then send a text and often receive an immediate response. Many students stay connected via social media.
Our college does use facebook, Instagram, twitter, and text messages on a daily basis. While we do use phone banks, we found few prospects actually answer their phone. We can leave a voice mail, we can then send a text and often receive an immediate response. Many students stay connected via social media.
We have developed a facebook and twitter account. Social media is extremely important for targeting students however flyers-print and tv ads and other forms of marketing are important as well when dealing with other generations.
