We, too, post topics, pictures, current events, etc. to our social media. Our current students enjoy it because it offers them the opportunity to share with others what is going on. Community members can also follow our page to learn about events they may wish to participate in. We have even gotten new leads from our page. I think this resource will continue to grow and develop.
Social Networking sites are really the wave of the future and critical to staying relevant. They do require monitoring and constant updating but well worth the investment. Also a great way for students to network with each other.
Yes, each one of our Admission's Representatives have a work Facebook page. The popularity of social networking offers a way for reps to communicate with prospective students and current students. Most people check their facebook everyday, so this at times could be a more effective way to reach someone as opposed to using regular e-mail.
Social networking has had a large impact on our industry. People like to follow and connect with companies that interest them and education is no different. Messaging to prospective and current students is necessary to stay current and connected. Our school has a great marketing team that understands the need for social media and networking. LinkedIn, Facebook, and twitter are all very active and full of interesting details for students and prospective students alike.
We encourage students to create LinkedIn accounts as a networking tool.
Our school uses Facebook to post events and activities for students and alumni. We also use the site to promote the school itself so that our subscribers can get up to date information about our programming. The hope is that they will pass this information on to their friends or relatives who might be interested in attending our school.
We haven't made it into the Twitter world yet but that is coming soon. I think that is the tool that most 17-22 year olds are using now more than Facebook.
Social Network is the wave of advertising, individuals are able to connect to more schools and communicate potentially with students currently attending. I have seen my school do some promoting on Facebook trying to let students know what kind of programs are offered.
The problem with social networking is that too many people can influence prospective students by saying a school is this or that. I know it is up to the student to make an informed decision, but it seems that too many are only getting half of the story.
Social networking sites have allowed institutions to share information with prospective students, in a way that is entertaining and friendly. Institutions with a Facebook page can share stories and photos depicting student life and alumni success. These sites can also keep prospects up to date on events, news, and changes happening at the institution. In a society that is focused on immediate access, and on demand information, social media can be an incredibly useful tool for educational institutions.
The school I work for is really revamping their social media marketing strategy in response to the popularity of these networking tools.
Good morning,
My institution has rules and regulations prohibiting agents from acting as school representatives on social networking sites such as facebook or twitter. We currently employ social media representatives to craft compliant messages for our online presence that are factual and fit within our larger marketing plan.
I have found that many of my students get very excited to see real students and their expeirences, they can't wait to attend!
Hello
Social Networking has become one of the primary marketing tools. Social netowrking reaches a target base in seconds and allows for many ups or new leads to be reached 24 hours a day.
Each campus of our college has their own facebook page. I think it is very helpful for our students to be fans of the page as we can reach people much better with annoucements, etc. However, social media, texting and emailing have overtaken some people's lives. I am guilty as well. I would much rather txt then talk on the phone. It is less confrontational. It can be very hard to get a hold of a student if they do not want to talk to you.
Our school can be "liked" on Facebook and "followed" on Twitter. The page is monitored by the school admissions office and leads are drawn from both. I have seen potential students post on Facebook a request for information on the school. The lead was then replied to with a number to call to talk with an agent at the school. Potential students also can see pictures, videos, etc... posted by the school. This definitely leads to requests for more information by some who check out the page.
yes, my school does use social networking somewhat... i have had a student come in and enroll from information on facebook
I checked out our Facebook page over the weekend and it looks like they have a staff that directly responds to students and potential student's questions.
I believe that our marketing plan does use social networking sites. When we were announcing our special guest for orientation last week, students were told to access our Facebook page to see who it was.
It has been helpful although they seem to get confused quickly... and are looking for a Job not a School to move toward a career.
I think the game has changed significantly as social networks have become popular in both a positive and negative manner. Students are now able to send out mass comments about their individual experience at an institution whether it be good or bad, and it spreads fast. Their particular experience may not be an accurate representation of an institution, but people who are ill informed may take their opinion to heart in the decision-making process.
Our school uses three of the social networing sites for marketing, it is such a great marketing tool, considering most of our population pay attention and use this technology on a daily basis.
I completely agree. We have several marketing employees, but to keep things fresh they would have to monitor the sites 24/7.
