I believe having a better knowledge of the marketing aspect would be beneficial.
I would love to have a schedule of the marketing plan for each year (even if it's just tentative), just to know when to keep my eyes and ears open for print ads, commercials, etc. It would be ideal if I could encourage current students to do the same so if they're with family/ friends when they encounter the piece that they too can provide personal endorsement of the school.
Knowing if we have an agreements with other post-secondary schools. Many students that I have come in contact with are using the programs we offer as a means to do something now but want more later.
I believe the financial aid process would be valuable to me as I would be able to address prospective student's concerns in the early stages of our interaction. This would build the confidence the student has in our school and ensure that we deliver the message that there is nothing hidden and full disclosure if a part of our culture.
Knowing the Marketing goals and the aspect of effective marketing is an important process of how to approach a student. This training may assist us in knowing the process on each end of aquiring the right student.
I would like to learn more about the marketing objectives and goals of our school. Such as how we could penetrate different demographics of prospective students and communities.
I think a lot of great topics were in this training. The only other topic that I can think of is, over coming objections.
I think it would be very useful to know and understand the marketing plan and goals.
Marketing techniques to employers and high schools.
The marketing objectives and goals would be good to know. The schools mission and what it is doing to accomplish that mission is interesting as well.
The opportunity to sit on classes would be really helpful! I would have a better idea of what students are experiencing in these classes and have a better understanding of their difficulty, instructors, and work load.
I would be interested in understanding the development and implementation of the marketing plans.
