Using Superlatives
Why can the use of superlatives be ground for misrepresentation?
Kenneth,
Exactly! The best, greatest, prettiest, etc. are very subjective and should be avoided in order to work within the guidelines of misrepresentation.
Cindy Bryant
And in keeping with factual disclosures, you can't document "the best" because the environment is constantly changing. And "the best" can mean different things to different people. So it makes good sense to stick to what you can substantiate.
Teresa,
You are correct. It is essential that we use the clear and distinct language when describing the facility and program offerings.
Cindy Bryant
Because the correct way to talk with the students is using the right word to describe something
