1st Impressions, Who Makes them Makes the Experience
As with anything or anyone in life, 1st impressions are always critical to forming an opinion about a particular matter, subject, person, institution, etc. In the time I've been teaching, I've found the impressions made by reps, the most critical impression, often has led to much disappointment by our student body. In general, I have found and continue to find the students dissappointed with their experience in general, because of the expectations set up at their initial contact via the reps. I think a new methodology needs to be implemented to give the reps a more accurate explanation to the potential students of what they can expect. If they get the correct impression initially, we end up with the type of student we truly, ultimately, want...not just another "seat in a seat"...What have your institutions implemented to ensure accurate information is being portrayed by the people who make the initial contact with potential students?
In this customer driven economy, employers, customer, wholesalers and the like are looking for a well organized person, representative, or business.
Your first contact will always set the tone of the business and usually their is one opportunity to succeed at it. A friendly knowledgeable smile with a warm business greeting will lead the perspective person or business down a rewarding path of growth and prosparity.
Generally speaking, this forms the foundation needed to be sucessful. Once the foundation is formed, experience will carry you the upper levels and impressions must be true and clear or the foundation can be broken and non-repairable.
Kudos to the capital letters on MUST. The buying public is very savvy to anyone that is tap dancing around a subject they are not knowledgeable about, the confidence and credability is not there and that is just a couple of the things that our future Students need to succeed while they are under our roof and out oin the field later.
I Must agree but find that in order for you "fisrt Impression" to have the proper impact, You MUST have properly trained personnel. If you contact your rep and he/she really dosen't have all the information or flounders when asked a question, then you have already lost the game. It comes back to the right people doing the right job the right way.
