After working in IT management for 12 years before starting to teach, I feel as though I bring something special to my IT students. The first day, I discuss various job opportunities and discuss the skills needed for each one. I even go into what companies in my area are currently hiring certain positions and discuss salary and the working conditions.
I realize that a very small percentage of my students will pursue IT for their careers, but I do find that everyone gets excited when they hear about various jobs that are explained by an actual hiring manager.