Hello, Kim
The short video discussed how these 2 controls are used to manage people. I asked the question to stimulate a deeper understanding of the use of these controls. To me leaders bend, break, and make rules/controls. Followers follow. Normative controls (Example: shame the person in to doing something) are better but harder to establish. Instrumental (Example: if you do this, you will get that) are easier to set up.
This is my current understanding of the video presented.
