Hi Everyone,
This is really a wonderful resource and I'm enjoying the course.
One of the interesting things that jumped out at me was the delineation between agents and admissions representatives. As online programs continue to grow internationally, it will be interesting to see the role of international agents changes and the role they play in connecting colleges and students.
For example, suppose a college wanted to use an agent in India: it appears that CIE would need to do a background check on that agent, and assure he/she is taking this training. Essentially, it doesn't matter if the agent is in India, or Miami. The same training applies to anyone who is representing your brand.
This is fantastic, and reflects true leadership on the part of CIE. As someone with a marketing background, I know that branding success only occurs when the message being conveyed is consistent among stakeholders. This training assures this, which protects both the student and institution.
Best of luck to everyone in the course,
Matthew Kenney