This was an interesting bit of information. As a college student, I would naturally refer to those who worked in admissions as an "admissions counselor." I think the reason for this was because, as a student, I tell the rep what I wanted to do, and they would "counsel" or "advise" me as to what major I should probably apply for at their respective college. I see the flip side of the coin, in that we are selling a product, our institutions education versus another. However, there is definitely, a debate to be had here. By taking away the title of "counselor" or "adviser" it seems to me that we might be taking away a positive element from the whole admissions process. By merely, referring to admissions employees as representatives or agents we seem to lower their identity to merely salesmen. I think this may become a bit destructive instead of it's intended purpose to regulate and keep institutions accountable. I don't want my employee's to view themselves as merely salesmen or agents. I want them to hold themselves to a much higher ethical standard than what our society attributes to salesmen and agents of those selling a product. I want them to understand that an education is more than a product, it is an identity. Your education forms you and makes you who you are as a person. In this sense, anyone who works in an admissions office should have the students best interest in mind in how they communicate and represent the institution and education they are promoting. To this end, their standard of ethics should be at it's highest level.