This was an interesting bit of information. As a college student, I would naturally refer to those who worked in admissions as an "admissions counselor." I think the reason for this was because, as a student, I tell the rep what I wanted to do, and they would "counsel" or "advise" me as to what major I should probably apply for at their respective college.
I see the flip side of the coin, in that we are selling a product, our institutions education versus another.
However, there is definitely, a debate to be had here. By taking away the title… >>>