It is very important for an Admission representative to be aware of the marketing and advertising of an institution in order to be aware of what is available when speaking to prospective students.If not aware of the marketing plan, ask for the samples af the marketing effort so that prospective students will be well informed about various promotions offered by the institutions. There are various marketting strategies: Print Ads, Radio, TV, Dorect mails or Emails. Regardless of what strategies used, the information will be beneficial to prospective students.